B. How We Use Data

Allo makes use of data to provide dependable and convenient transportation. We also make use of data.

• to improve our users’ and services’ safety and security
• for client service
• to conduct research and development
• to allow people to communicate with one another
• for the sake of marketing and advertising
• to send users non-marketing communications
• with relation to legal procedures

1. To provide our services: Allo uses data to provide, personalize, maintain, and improve our services.:

This includes leveraging data to:

• Accounts can be created and updated.
• facilitate transit and other services and features such as:
• Using location data to navigate rider pickups and track ride progress
• Enabling data-sharing capabilities, such as sharing the driver’s initial name and car details with riders to expedite pick-ups.
• matching available drivers to users requesting services, including based on personal data such as location and proximity to other users, user settings and preferences (such as preferred destinations), and non-personal data such as vehicle type desired.
• enabling account-linking capabilities, such as linking email addresses to establish an Allo account to log in.
• Calculating pricing and charges, including the use of location data and trip information such as requested pick-up and drop-off destinations, We may also consider non-personal data or criteria such as date and time, expected distance and time, minimum base rates, tolls, taxes and levies, and surge pricing.
• process payments and enable payment and e-money products such as Allo Money
• to provide users with excursions, produce receipts and notify them about changes to our terms, services, or policies.
• execute the tasks required to keep our services running, such as debugging software defects and operational issues.
• Allo does the aforementioned activities because they are required to fulfil the terms of our agreements with users, are compatible with such uses, or are required for Allow’s and its users’ legitimate interests.

2. Allo uses data to provide, personalize, maintain, and improve our services:

• Verifying users’ accounts, identities, or compliance with safety standards.
• For example, we conduct background checks on drivers (including criminal history where required or permitted by law) to confirm their identities and eligibility to provide transportation.
• We may also do rider and order recipient identity verification using names, dates of birth, emails, phone numbers, payment information, and third-party wallets to assist prevent fake accounts from utilising our services.
• To achieve this verification, we process user profile pictures, government-issued identity photos and numbers, or other user-submitted photographs, including in some locations through the use of facial recognition technology. We also utilise such technology to prevent people from creating numerous accounts or from fraudulently using identifying images.
• We also utilise facial recognition technology to prevent unauthorised users from accessing Allo accounts. We also utilise this tool to validate changes to bank account information and to make recovering account access easier.
• We also collect data from driver devices to confirm the type of cars used for pickup and dropoff.
• Identifying potentially risky drivers and driving by using customer service information (including reports of safety incidents), device data (e.g., to detect fast or severe braking / acceleration), transaction, and usage data. This can result in messages advocating safer driving and/or account deletion following human review.
• Using account, device, location, usage, transaction, cellular carrier, and other data, including user conversations and metadata, to prevent, detect, and combat fraud, including those committed by guest users.
• Using reported incidents, user ratings*, and other feedback to encourage safe use of Allow’s platform and compliance with our conditions, as well as as justification for deactivating users with low ratings.
• predicting and avoiding user pairings that may result in increased risk of conflict using driver data (such as past trip information and reported incident rates) and rider data (such as account information, cancellation and reported incident rates, current pick-up and drop-off location, past trip information, and ratings information). We also prevent pairings in which one user has rated the other poorly (e.g., 1 star).
• Providing live support from safety experts during excursions by using location, phone number, user name, vehicle details, and other important information.
• The above-mentioned fraud and unsafe driving prevention and detection operations may be considered profiling under applicable legislation and may result in user deactivation (usually only after human review).
• Allo does the aforementioned actions because they are required to complete the terms of our user agreements and/or for the legitimate safety and security interests of Allo, our users, and members of the general public.

3. Customer Support:

We use the information we gather (which may include call recordings, chat logs, and dashcam footage) to provide customer support, including investigating and responding to user issues, as well as monitoring and improving our customer support answers and processes.

Allo does the aforementioned actions because they are required to fulfil the conditions of our agreements with users or for Allo’s legitimate interests in monitoring and enhancing its customer support services.

4. Research and Development:

We analyse data, apply machine learning, design products, conduct research, and test them. This allows us to make our services more convenient and user-friendly, improve their safety and security, and create new services and features.

Allo does the aforementioned actions because they are important for Allo’s legitimate interests in enhancing and creating new services and features.

5. Enabling communications between users:

A driver, for example, may message or contact a passenger to confirm a pick-up location and a rider may call a driver to collect a misplaced item.

Allo does the aforementioned operations because they are required to fulfil the conditions of our user agreements.

6. Marketing and Advertising:

Allo markets its services using data.

We use account, approximate location, device and usage data, and travel data to create personalised advertisements and marketing communications based on users’ observed or inferred location, interests, and characteristics (which may include inferred gender*).

This involves using the information to:

• Send emails, text messages, push notifications, in-app messages, and other communications marketing or advertising Allo products, services, features, offers, promotions, sweepstakes, news, and events. We may, for example, send push alerts suggesting a user’s favourite destinations or in-app messaging providing discounts or promotions for rides.
• Show Allo ads on third-party apps or websites.
• Third-party advertising may be displayed in Allo apps or in connection with our services. These advertising (marked as “offer Banner ” in Allo apps) provide personalised recommendations depending on users’ location. We also show advertisements for third-party products that are not available on Allo apps.

We also offer personalised adverts based on information about the user’s current travel, such as the time of request and the services requested. For example, if a user requests a trip to the grocery, we may display in-app advertisements for third-party products that may be available at that store.

We also track the effectiveness of Allo advertisements as well as third-party ads that appear in Allo apps or in connection with our services.

Allo engages in the foregoing activities because they are necessary for Allo’s legitimate interests in informing users about Allo services and features or those supplied by Allow partners.

7. Non-marketing communication:

Allo may use data to send surveys and other communications that are not intended to market Allo or its partners’ services or products. We may also send information to users about elections, ballots, referendums, and other political processes related to our services. For example, Allo has advised users in their areas about vote initiatives or pending laws relating to Allo’s services.

Allo does the aforementioned actions because they are required to fulfil the terms of our agreements with users or to protect Allo’s and its users’ legitimate interests in notifying users about events that may affect their use of Allo’s services.

8. Legal proceedings and requirements:

We utilise data to investigate or resolve claims or disputes relating to Allo’s services, to comply with applicable laws, regulations, operating licences or agreements, insurance policies, or in response to legal processes or governmental requests, including from police enforcement.

Allo does the aforementioned actions because they are essential for Allo’s legitimate interests in investigating and responding to claims and disputes connected to the use of Allo’s services and features, and/or to comply with applicable legal obligations.